Volkswagen

Lately Volkswagen has been making their name by doing different and rather strange advertising.  Recently they published a Norwegian ad in which you could "test drive".  The ad consists of a stretch (2 pages wide) of road in which you can download an app and "test drive" your phone through the ad.  You can try out three different features of the car: lane assist, adaptive lights and cruise control.

Even more recently Volkswagen has come out with an edible print ad by Ogilvy Cape Town.  VW South Africa's Auto Trader magazines have shown these ads with copy that reads, "Eat the Road. Seriously, eat it." The ingredients are listed on the side as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine."

 Other recent Volkswagen ads, although perhaps not quite as unusual:
Volkswagen: The Force

Volkswagen has a history of having ads that have reinvented the industry and are truly fantastic:

I could keep posting these all day there are just so many!
To see more great Volkswagen ads you can pick up a copy of Remember Those Great Volkswagen Ads? for about $999.98 on Amazon (it is a pretty rare book).  Or more realistically you can type that into google and see a fair amount of the ads on the image search.