Harley-Davidson

Harley has a well-defined brand image and a very loyal customer base that live for the brand and what it represents.  To go along with this relationship, Harley also provides awesome advertising to help extend their brand values out to recruit new Harley enthusiasts. 

This first set of ads was done by an agency in Sydney, Australia called FNL Communications.  I think these ads are hilarious!  The text reads, "Stop Dreaming".

These next ads are for Harley-Davidson parts and accessories.  Created by Carmichael Lynch these ads are very creative and I get the message that it is really the accessories and parts of the bike that make the individual (thus encouraging people to customize their bikes to truly be one of a kind and show their individuality through their bike).

 

This ad reads, "May wind be the only product in your hair." 

  

"Throw away your plans and get lost"

This ad that was done in Switzerland uses bike handles as grips on subways and buses to introduce new Harley models to the city.

"Life in the saddle will teach you one thing:  life's a lot more fun if you live it while you're alive."

"I coulda got a smart, sensible, turdmobile."

For further readings on Harley's ads you can check out the book "100 years of Harley-Davidson Advertising".  You can pick up a used copy off of Amazon for around $5.  It has a lot of great ads that I was unable to locate images of online.