Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, May 16, 2013

Getty Images Does It Again - New Video "85 Seconds"

Last year Getty Images released a video, created with BBDOAlmap, called "From Love to Bingo." The video uses a mass of images to tell a wonderful little story in about a minute.



Getty Images just released a similar video, again partnering with BBDOAlmap, called "85 Seconds." This video uses a string of video clips to tell a story. It's really well done and I had to watch it about 10 times to catch everything.



I think it's a brilliant way for the company to show the variety of images/video clips they have available without stating it directly and creating a really meaningful, lovely story.

Well done Getty and BBDOAlmap, you've done it again!

Wednesday, May 15, 2013

Old Spice Bar Soap and Shave Gel

Old Spice has come out with several new campaigns lately of which some are a little too out there for me and others are pure genius.

I absolutely love the new bar soap commercials:




The new shave gel commercials, ehhhh, could be better:



Although I do enjoy the ending where they shave him away.


Monday, March 18, 2013

Mr. W

This is one of the best commercials I have ever seen. I think it's brilliant and so well cast. I don't want to spoil it, so let's just watch.


Right?! That was great. You probably need to watch it a second time.

The spot was created by German based agency, Nordpol Hamburg and won many many awards. 

Thursday, March 14, 2013

Old Spice: Mr. Wolfdog

It looks like W+K has done it again. In 2010 Wieden & Kennedy redesigned the face of Old Spice when they launched the "Smell like a man, man" campaign. The over the top clever writing and originality of the campaign was an Internet sensation and garnered numerous awards. Many copycat advertisements shortly followed from all walks of advertising. As the campaign with Isaiah Mustafa was starting to get a little tiresome, Old Spice has now launched their Wild Collection with a fresh new spokesman.

Old spice has a new marketing chief, Mr. Wolfdog. Meet Mr. Wolfdog.


Highly skilled in all things marketing, Mr. Wolfdog is already doing wonders for Old Spice with his delectably tacky and wonderfully bad marketing skills.

Mr. Wolfdog has his own tumblr site, www.mrwolfdog.com, in which he boasts about his latest achievements and mountains of success. For example, the creation of a Pinterest page which features items of interest to Mr. Wolfdog and Old Spice.


A downloadable album with inspirational business jamz.


And websites such as www.worldsbiggestchart.com which demonstrates Old Spice's projected sales for the year in a convincingly gigantic format.

Amassed with animated GIF's that appear to be from the 1990's of money falling, SIMs like avatars running in place, and marketing jargon popping out at you, the site really is one to behold. There is so much goodness in its badness. I very much enjoy the 10 or so links to oldspice.com that line the side of the page.

Some of Mr. Wolfdog's banner ads for Old Spice:







And a long string of videos with tips and tricks from the CMO genius.

How to give constructive criticism:


How to operate computers:


How to give raises:



Basically Weiden is embracing everything that is bad and tacky about the marketing world and creating a hilarious parody of it. Really quite brilliant. Not to mention Mr. Wolfdog is a wildly hilarious and loveable creature right down to his voice translator and gold watch.


Tuesday, January 15, 2013

Comcast Defiles NBC Peacock


In what was a rather long and drawn out acquisition, Comcast took over primary ownership in NBCUniversal officially in 2011. The company now boasts 2 separate ventures. The first being the widely hated Xfinity, formerly Comcast Cable, that encompasses high-speed Internet, video, and voice services. The second and more recent venture being its operations of NBCUniversal. Including stations such as USA, Bravo, and E!, NBCUniversal is one of the world’s largest entertainment companies.

In a rather confusing maneuver, Comcast has assumed the NBC peacock as their own in their latest logo redesign. This leads anybody who sees it to think, “NBC Comcast? That’s odd.” And further more to take negative experiences with the Comcast name and associate them with the beloved NBC channel.


I haven’t quite been able to wrap my head around how this move could be strategically beneficial. You would think they would want to keep the names and brands separate thus preserving their respective images and what each stands for. The NBC peacock should stand for entertainment as it always has. Now it just feels like it was abused and stands defeated. Poor guy.


Thursday, September 20, 2012

NW Natural Bring the Heat Contest Video

I have been out of the game a little bit as of late as I am now working and blogging at Magneto Brand Advertising, an ad agency based out of Portland, OR. We recently helped our client, NW Natural launch a music video contest. In doing so we had the opportunity to create a pretty neat mockumentary style video about a couple making their contest entry.
To learn more about the contest and all Magneto did for it check out: Magneto's Blog

Check out the humorous video:

Sunday, January 8, 2012

Logo Fails

Sometimes a truly horrendous logo slips through the cracks and makes it into circulation.  Who designed or approved of these logos, I am not sure, but I have noted that coincidentally several of them have a phallic appearance or sexual innuendos. 

Locum, a Swedish property management company.  No, it is not always a good idea to replace letters with hearts.  In fact it is almost never a good idea.

Logo designed in 1973 for the Catholic Church's Archdiocesan Youth Commission.  It won an award from the Art Directors Club of Los Angeles. Bravo.
Forget about bad cell reception.  Mont-Sat's got you covered. 


While not inappropriate, the sheer awfulness of these get me every time: 
The Detroit Tigers logo 1901-1902 aka an amorphous blob that slightly resembles a 4 legged creature.


1927-1928 this gem was used.  There are too many words.

They finally got it right 1934-1960 when this guy was let loose.  Right?

Don't worry Tigers - you were not the only team to have terrible accompanying logos.
What is this you ask?  Why it is a Red Sox player.  You see it now, the red sock for a head - GENIUS POINT!

Or what I like to call the digitally remastered Cubs logo from 1916. 




Poor font choice (Megaflicks)


Unfortunate spacing issues (Kids Exchange)

Layout fail (Parents magazine)

Just plain bad taste

I'm not sure what the appeal of these stick figures are, but they seem to be a surefire way to produce an unfortunate logo:
Right in the chest, that must sting.



Nothing quite gives you that feeling of security like someone cupping your breasts. 

Not your average dentist.

The less said about this the better

(Insert penis joke)

Apparently not so speedy anymore?
Annnnnd just to finish things off why not throw in a few unfortunate ad placements.





Tuesday, November 29, 2011

Vintage (and rather sexist) Ads

The 1930's, the good old days of advertising, when an ad just wasn't an ad unless it came with a heavy dose of sexism.  While perhaps these are rather offensive and demeaning, in this day and age I can't help but find them absolutely hilarious.

Is this not every woman's dream come true?  Yes- Please do blow large quantities of smoke in my face while I gaze dreamily into your eyes.

I do enjoy cooking...

Shoes, yup that'll do it. 

 That just looks uncomfortable, a shirt and tie in bed?

I know you probably can't read this lavish story about a man trying to convince a woman that the postage meter is far superior to former methods of post, but she doesn't give in until she places a pink bow on the machine to make it "cute" - but the best line: "She acts like an early Christian about to be lunch for a lion."

Valid point.  I would have had difficulties climbing a flimsy rope up the side of a mountain in whatever crazy getup I am sure that woman is wearing.  Perhaps if she had been wearing a Drummond climbing sweater she'd be in better hands.


 Obviously.

 I do think women are generally worse drivers...

Heaven forbid!  

"After one look at those Mr. Leggs slacks, she was ready to have him walk all over her."

This just looks wrong.

Was ketchup not twist off prior?

Was the thought bubble intentionally left blank?



I wonder if anyone used this...

 I just love this one.


"Be the you he likes.  Good to be around any day of the month."  Don't take Midol for your terrible pain, take it so that you can be a little more peppy and pleasant to be around for Mr. Feathered Hair. 


Also, sexism aside, what was soda's thing for babies?


Annnnnnd just to wrap things up, lets throw in a modern day ad:
Dr. Pepper 10, it's not for women.