Comcast Defiles NBC Peacock

In what was a rather long and drawn out acquisition, Comcast took over primary ownership in NBCUniversal officially in 2011. The company now boasts 2 separate ventures. The first being the widely hated Xfinity, formerly Comcast Cable, that encompasses high-speed Internet, video, and voice services. The second and more recent venture being its operations of NBCUniversal. Including stations such as USA, Bravo, and E!, NBCUniversal is one of the world’s largest entertainment companies.

In a rather confusing maneuver, Comcast has assumed the NBC peacock as their own in their latest logo redesign. This leads anybody who sees it to think, “NBC Comcast? That’s odd.” And further more to take negative experiences with the Comcast name and associate them with the beloved NBC channel.

I haven’t quite been able to wrap my head around how this move could be strategically beneficial. You would think they would want to keep the names and brands separate thus preserving their respective images and what each stands for. The NBC peacock should stand for entertainment as it always has. Now it just feels like it was abused and stands defeated. Poor guy.

Sustainable Coke Bottle Design

So I stumbled upon this article a few days ago about a design student (age 19) that created a sustainable bottle design for Coke for his school project.  It is able to collapse and its shape saves shipping room.  Unfortunately, Coke has their signature curve bottles, so it is unlikely they will make this change.  However, I think it would be appropriate to try and target this idea to Pepsi, who doesn't have a "signature" shape and this could be an opportunity for them to take a step towards sustainability and create a new look for themselves that will set them apart from competitors.

Article: http://www.minimallyminimal.com/minimally-minimal/2010/3/15/eco-coke-bottle-design.html