Getty Images Does It Again - New Video "85 Seconds"

Last year Getty Images released a video, created with BBDOAlmap, called "From Love to Bingo." The video uses a mass of images to tell a wonderful little story in about a minute.

Getty Images just released a similar video, again partnering with BBDOAlmap, called "85 Seconds." This video uses a string of video clips to tell a story. It's really well done and I had to watch it about 10 times to catch everything.

I think it's a brilliant way for the company to show the variety of images/video clips they have available without stating it directly and creating a really meaningful, lovely story.

Well done Getty and BBDOAlmap, you've done it again!

Old Spice Bar Soap and Shave Gel

Old Spice has come out with several new campaigns lately of which some are a little too out there for me and others are pure genius.

I absolutely love the new bar soap commercials:

The new shave gel commercials, ehhhh, could be better:

Although I do enjoy the ending where they shave him away.

Mr. W

This is one of the best commercials I have ever seen. I think it's brilliant and so well cast. I don't want to spoil it, so let's just watch.

Right?! That was great. You probably need to watch it a second time.

The spot was created by German based agency, Nordpol Hamburg and won many many awards. 

Companies Look to Follow in Old Spice Footsteps

Ever since Old Spice had their campaign with Isaiah Mustafa, the randomness of the manly man has caught on. 

However, while the Old Spice commercial was refreshingly original, these new commercials are starting to wear on people's nerves.

Some companies following suit include:

Edge

Pledge

Dairy Queen

While these commercials are attention grabbing, they can't help but remind me of a rip off of Old Spice every time I see them!

Now That's Stylish! - Huggies

So I had previously heard that Huggies was starting to make "Jeans" diapers.  I thought it was a joke initially, but I recently caught the new commercial for the diaper.

Fantastic right?  This just cracks me up!  These diapers run $19.99 for a pack of between 52-72 (depending on size) which when looking at my very limited research seems very comparable to other Huggies diaper prices. 

Personally, I think these diapers will do well.  With a lot of mom's looking to stay fashionable and wanting the best for their child, these diapers seem like a fun way to set their child apart.  Give them a little extra confidence on the playground.  Also, it seems most other disposable diapers are rather plain in comparison.  One thing that may hurt this denim diaper is that with the recession still hanging around, parents are looking for the cheapest diapers, etc. for their children in order to save some money.

Pioneering Beering

In the 1980's Chuck Hahn founded an Australian beer company, Hahn Beer, with an experimental and innovative style.  Although the brand is now owned by Lion Nathan it has decided to return to its roots and has since created the tagline "Pioneering Beering".  In their latest ad the new Hahn beer is brewed in a very futuristic yet retro brewery where "'super-ness' is brewed into the beer by glam bodybuilders, a heavy-metal drummer, a playboy with a beer-filled plastic tiger, and a bottle-capping ferret, among other characters".   

 For a more detailed look into the ad and the art direction and creation check out: adweek

Flash Mob!

Flash mobs have been becoming very popular lately.  A flash mob is made up of a group of people that gather together in a public place and perform some type of usually song of dance.  The group randomly assembles and people that seemed merely spectators join in.  The group disperses once the song is over. 


The T-Mobile Flash Mob Dance

Modern Family - Flash Mob!
By the way this as of late is one of my favorite shows!  It is hilarious and if you have not seen it I highly recommend changing that pronto. 

Christmas  - Hallelujah

AT&T is playing off of this trend in one of their latest ads.
AT&T - Flash Mob

Besides flash mobs, there are some other pretty cool music videos out there that I would like to share.

Double Vision - 3OH!3
The video is meant to look like a web page that you scroll down.  
The thing that is really cool about this video is the entire thing is made when people are laying down. 

 

You should really check out the behind the scenes making of the video below.

Ok Go - Here it Goes Again
This video is also pretty impressive!  I am really curious how many times it took them to get this filmed (you will notice it is filmed through in one take - and at one point one of them almost falls at about 1:00 in the front left). 

LMFAO - Party Rock Anthem
Dance Zombies!!
This is a great song and when I was walking to class the other day after listening to this I was just waiting for everyone to spontaneously bust out the shuffle... would make for such an entertaining class.  Maybe next time!

Audi

Audi's latest ad takes a bit of a different approach than it's prior ads.  While this ad is for the new A1, which is one of Audi's smaller cars, it is still an Audi.  The A1 has not been released in the U.S. yet.  I think that with this ad they are perhaps trying to appeal to a different crowd and maybe attract a bit of a younger, more energetic crowd.  From this ad I see the target being young, hip Apple enthusiasts (maybe a bit of a hipster). 

Don't get me wrong, love the new ad.  Although I am not entirely sure it is consistent with their past ads, it really gives the brand a personality and I think it will attract young, affluent buyers.

This years superbowl ad.  Escape old luxury.  This seemed to be kind of the prior Audi message and direction and I thought it really worked for them.  I thought these ads were great; entertaining, different than a typical car commercial, and brought in that differentiation factor to Audi (new luxury).  And they had a bit of that old mob feel to them.

Audi Goodnight (earlier this year - January).

I will be interested to see if this new strategy will carry over into the U.S. market at all.