Pioneering Beering

In the 1980's Chuck Hahn founded an Australian beer company, Hahn Beer, with an experimental and innovative style.  Although the brand is now owned by Lion Nathan it has decided to return to its roots and has since created the tagline "Pioneering Beering".  In their latest ad the new Hahn beer is brewed in a very futuristic yet retro brewery where "'super-ness' is brewed into the beer by glam bodybuilders, a heavy-metal drummer, a playboy with a beer-filled plastic tiger, and a bottle-capping ferret, among other characters".   

 For a more detailed look into the ad and the art direction and creation check out: adweek