I am currently in my capstone marketing class, Marketing Policy. In this class we are given a term project and a group to work with (3-4 people). The project is to create a marketing plan. Each team is given a brand (we were given eHarmony) and a random product which they do not currently produce or compete within the industry (we were given a waffle maker). Then we are given the term and a few milestone presentations and papers to get us in line. At the end of the term we have to do a presentation and turn in our final marketing plan for the eHarmony Waffle Maker.
For our project we created a personalized waffle maker in which a couples names will be placed on the waffle iron plates, thus creating imprinted names on each waffle. One guy in my group, Dale, actually created a prototype waffle maker, which we used during our presentation to make waffles for the class.
I also pieced together a few ads targeted to our main three market segments (Newlyweds segmented based on age).
And then.. we pieced the whole thing together into a marketing plan!
eHarmony Waffle Maker
Another group member and I just finished putting this together this morning and it feels great to be done!
Do you know how to make this?? I'm trying to do something similar for my boyfriend!
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