What Fascinates Me: Guerrilla Marketing

I am a total guerrilla marketing advocate. I was going to define this in my own words, but best to let wikipedia do it for me:

"The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

It brings a whole new challenge and has no real structure to follow. This medium tackles trying to place your product or advertisement in a unique place and situation in which no one has ever really done before. It also achieves a lot of recognition and sometimes media attention for relatively low costs. Also, my favorite thing is a lot of these strategies are really daring and some a bit controversial. Draws a lot of attention!

Folgers put a coffee mug sticker over steam vents in larger cities. This makes it appear as if the coffee is steaming when people walk by.

Mini Cooper put "Mini Cooper" boxes in trash piles throughout the city demonstrate their small size. Although I am not sure how environmentally friendly this is...

Amnesty international put these hands coming out of sewage drains reading "wrong" on one hand and "faith" on the other to raise awareness for human rights.

This ad is for dental implants.

Mr. Clean has the only white strip on the crosswalk.

This seafood restaurant left large clam shells covering the beach, which when are opened have a insert that reads, "Looking for seafood?" and includes their logo.

This ad for the Sopranos was seen on taxi cabs. There is a fake arm hanging out of the trunk and a sticker for the Sopranos on the bumper of the cab.

This idea is great! It is for a store having a sale on shorts. They have a panel of a bench replaced with engraving that reads, "Short shorts. On sale. Superette." This leaves the imprint on the legs of people wearing shorts for an ad for all to see! And the best part is a lot of the people probably don't even notice it.

This next ad I actually wrote on for my COLAB application entry. It is for truth and expresses the negative associations of cigarettes. The campaign created little orange signs to be stuck in dog poop which read, "Cigarettes contain ammonia. So does dog poop."