Fanta, the popular soda drink, has recently began working with Ogilvy to re-brand themselves. As a part of this effort the company invaded elevators at the University of Wisconsin. The elevator would repeat back what people said, make ominous breaking noises, and eventually open a hidden fridge full of Fanta soda and play music! The elevator also has a ceiling release in which it can release hundreds of small orange balls that overflow out of the elevator and into the nearby floors. It is very entertaining and the students seem to really enjoy their ride!
Definitely a fun way to mix things up and a good way to create a viral video!
You can view the video larger and read more about the Fanta invasion here: Fanta
No comments:
Post a Comment