Old Spice: Mr. Wolfdog

It looks like W+K has done it again. In 2010 Wieden & Kennedy redesigned the face of Old Spice when they launched the "Smell like a man, man" campaign. The over the top clever writing and originality of the campaign was an Internet sensation and garnered numerous awards. Many copycat advertisements shortly followed from all walks of advertising. As the campaign with Isaiah Mustafa was starting to get a little tiresome, Old Spice has now launched their Wild Collection with a fresh new spokesman.

Old spice has a new marketing chief, Mr. Wolfdog. Meet Mr. Wolfdog.

Highly skilled in all things marketing, Mr. Wolfdog is already doing wonders for Old Spice with his delectably tacky and wonderfully bad marketing skills.

Mr. Wolfdog has his own tumblr site, www.mrwolfdog.com, in which he boasts about his latest achievements and mountains of success. For example, the creation of a Pinterest page which features items of interest to Mr. Wolfdog and Old Spice.

A downloadable album with inspirational business jamz.

And websites such as www.worldsbiggestchart.com which demonstrates Old Spice's projected sales for the year in a convincingly gigantic format.

Amassed with animated GIF's that appear to be from the 1990's of money falling, SIMs like avatars running in place, and marketing jargon popping out at you, the site really is one to behold. There is so much goodness in its badness. I very much enjoy the 10 or so links to oldspice.com that line the side of the page.

Some of Mr. Wolfdog's banner ads for Old Spice:

And a long string of videos with tips and tricks from the CMO genius.

How to give constructive criticism:

How to operate computers:

How to give raises:

Basically Weiden is embracing everything that is bad and tacky about the marketing world and creating a hilarious parody of it. Really quite brilliant. Not to mention Mr. Wolfdog is a wildly hilarious and loveable creature right down to his voice translator and gold watch.