John St., an ad agency in Toronto, seems to be getting a lot of buzz through the humorous videos they released this year and last.
Last year they created a case study on how to make Chelsea Bedano's 8th birthday a big hit. There were many tactics including a pre-party sleepover and a strategic invites to the most popular girls in the class. Ultimately, it was the mini pony that really made the event memorable. That Chelsea Bedano is one lucky lady.
Following suit with last years video, this year John St. created a video on catvertising. This video capitalizes on the extreme popularity of homemade cat videos on the Internet. Catvertising - it's win win.
While very entertaining, people are downgrading the agencies creativity while pointing out the videos similarity to another youtube wonder that was created a few months prior:
While these videos may seem like a bit of a time sink, they are drawing a lot of attention to the agency as they are being featured by large ad publications such as AdWeek (also my blog - it's a big deal). Also, they are showing the agencies capabilities and better establishing their overall brand. Entertaining. Self promoting. Genius?
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