First of all, yes, Fabio has apparently taken over as the new Old Spice guy. His ads focus on his superiority to old Old Spice guy and involve a lot of hair blowing in the wind and expected bad Fabio acting, or talking, or whatever you will call it. Although I suppose it is just who he is...
The event began as Fabio challenged Mustafa to an Internet duel Monday morning.
Which was soon accepted by Mustafa.
And so began Mano A Mano In El Bano
Isaiah laid down the rules for the duel:
And so it all began. The challenges included staring, rap, mad libs, whistle, and pushups contests.
And all the while Fabio and Isaiah replied with youtube videos through the Old Spice channel to twitter followers trying to outdo each other in areas such as leaving a better message, naming a baby, and answering any other question posed to them.
Working out.
How to get a hot date.
Leaving an out of the office email video.
Overall, I am not super impressed with the duel. It has received a fair amount of hits (30K + per video), but I am not sure it has hit numbers W+K would brag about yet. I am not sure if this duel has ended... so perhaps there is more to come?
As for Fabio as new Old Spice guy, I guess it will certainly draw attention, but I think a lot of people will not like this new representative. I think Isaiah has won a place in people's hearts (or heads at least) as that orginally, refreshingly, quirky, manly man. And Fabio just can't quite keep up...
Although one thing I don't like about Isaiah's take in these duels. He has apparently now elevated himself to an unhumanly, godly status. Which poses the question, could he still be the manly MAN? He still has some of his randomly put together phrases, but they don't quite have the style they usually do.
Basically, I think perhaps W+K should have let a good thing die. But we will see, maybe I will be proven wrong.
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