Recently Google has begun an email intervention, to switch users from outdated accounts from providers such as Hotmail, Yahoo, and AOL to a clearly superior Gmail account.
Gmail began, as so many other of Google's services, as an invite-only beta program. Google gives its employees 20% of their work time to work on independent "pet" projects. And if they like them, they get a test run through invite only beta programs. Many programs such as Adwords (Gmail delivers text-based Google AdWords ads that are relevant to the content of users' email messages), Music Beta (which if you haven't checked out it is really cool), and the recent Google+ social networking site were created through this flex time.
The Gmail intervention allows users to send their friends/family an intervention email through http://www.emailintervention.com/.
While it seems like everyone I know uses Gmail, Microsoft's Hotmail and Yahoo Mail both currently have more subscribers. Perhaps this is due to people like me, that keep their Hotmail account around to sign up for things they are not sure they want to get emails from...
Google's Twitter account announced that 100,000 interventions were sent within the first 24 hours.
Microsoft soon retaliated with a video poking fun at Google, in particular Adwords:
It's actually fairly entertaining.
I think this is just another small step in Google's world takeover.
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