So I stumbled upon this article a few days ago about a design student (age 19) that created a sustainable bottle design for Coke for his school project. It is able to collapse and its shape saves shipping room. Unfortunately, Coke has their signature curve bottles, so it is unlikely they will make this change. However, I think it would be appropriate to try and target this idea to Pepsi, who doesn't have a "signature" shape and this could be an opportunity for them to take a step towards sustainability and create a new look for themselves that will set them apart from competitors.
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