Nike Graphic Identity Group Takes Over College Athletics

If you have been paying any attention to the world of college athletics or the branded world you may have noticed that there has been a surge of new college identities, most of which have been created by Nike's Graphic Identity Group.

In a way it makes sense, the logos are clean, streamlined and modern. And Nike also designs some pretty snazzy uniforms/gear as part of the rebrand.  Most of the logos are vast improvements over their predecessors and I quite enjoy them. I'm just a little concerned that every college and college sports team is going to start looking the same. And with my beloved Beavers on the forefront of the Nike rebrand kick, I feel this is a valid concern.

Here are some of the Nike rebrands thus far, and it seems like a new one comes out every week.

UNIVERSITY OF CONNECTICUT, HUSKIES

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I do have this to say, the before Husky looks a bit too much like a pomeranian. 

And some of their sweet duds:

 

UNIVERSITY OF GEORGIA, BULLDOGS

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CAL STATE, GOLDEN BEARS

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OREGON STATE UNIVERSITY, BEAVERS

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 UTAH STATE, AGGIES

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ARIZONA STATE UNIVERSITY, SUN DEVILS

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So, as you can see there are definitely a lot of similarities. From the blocky, simple style most of the mascots possess to the chunky typography with alternating colored outline stroke. I don't think it's such a bad thing, it's just a thing.

All I can really say is, "Lookin' sharp Beavs."