In a way it makes sense, the logos are clean, streamlined and modern. And Nike also designs some pretty snazzy uniforms/gear as part of the rebrand. Most of the logos are vast improvements over their predecessors and I quite enjoy them. I'm just a little concerned that every college and college sports team is going to start looking the same. And with my beloved Beavers on the forefront of the Nike rebrand kick, I feel this is a valid concern.
Here are some of the Nike rebrands thus far, and it seems like a new one comes out every week.
UNIVERSITY OF CONNECTICUT, HUSKIES
Before and after typography/mark:
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| Old |
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| New |
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| New |
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| Old |
I do have this to say, the before Husky looks a bit too much like a pomeranian.
And some of their sweet duds:
UNIVERSITY OF GEORGIA, BULLDOGS
Before and after typography/mark:
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| Old |
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| New |
CAL STATE, GOLDEN BEARS
Before and after typography/mark:
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| New |
 |
| Old |
OREGON STATE UNIVERSITY, BEAVERS
Before and after typography/mark:
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| Old |
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| New |
UTAH STATE, AGGIES
Before and after typography/mark:
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| New |
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| Old |
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| Old |
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| New |
ARIZONA STATE UNIVERSITY, SUN DEVILS
Before and after typography/mark:
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| Old |
 |
| New |
So, as you can see there are definitely a lot of similarities. From the blocky, simple style most of the mascots possess to the chunky typography with alternating colored outline stroke. I don't think it's such a bad thing, it's just a thing.
All I can really say is, "Lookin' sharp Beavs."
