A Dose Of Augmented Reality With Your Coffee?

The season of Gingerbread Lattes and Spiked Eggnog Lattes (no Starbucks does not serve this, unfortunately) is upon us.  And what a better way for the company to get an unnecessarily early start on the holiday season than releasing this new AR app this coming Tuesday to go along with their seasonal red cups (November 15).

First off, I would like to point out that the festivities for Christmas seem to be starting earlier and earlier each year, not that I'm opposed, just noting.  I actually saw one of the TV networks have a countdown to the 25 days of Christmas countdown starting on November 20.  A countdown to a countdown. Interesting. Soon we will just bypass Thanksgiving altogether, which would be a shame. 

Anyways, Christmas ranting in the past and my red Starbucks cup and Spiked Eggnog Latte in hand, here is the video of what this app will do and how you can enjoy it for the season!

How it works:
-Download the app
-Point your smart phone at these red cups (or other branded Starbucks objects)
-Watch in SHEER AMAZEMENT as characters come to life and interact with your beverage

You can "collect" all 5 characters to qualify for a prize of some sort and inevitably there is some social media sharing involved. 
 
Unfortunately, I am still stuck in the dark ages with my un-smart phone so I won't be able to enjoy this delightful app, but in the words of Starbucks, "Let's merry."