This ad for the Peugot's superior airbag system was shown in 50,000 Brazilian Magazines. When you hit the front of the car on the ad, the airbag slowly begins to inflate. Check it out below.
The use of QR codes has been increasing in advertisements. The group Reporters Without Borders ran these ad to show dictator's speaking to media censorship through the voice of the reporters. It works by scanning the QR code with your phone and placing the phone on the marked off section on the dictator's mouth.
This next ad promoted green energy by actually being solar powered! When in the magazine the ad is just black and white, but when exposed to sunlight it fills with color. I have no idea how one would even go about creating something like this, but it is pretty darn cool.
Danish brewery Carlsberg (the good ole Danes) have created an ad that when appropriately constructed turns into a bottle opener. The caption is right - this probably is the best ad in the world.
Volkswagen has done a series of creative ads from their quirky lemon ad to their recent"test drive" ad using a smart phone. This ad follows Volkswagen's trend of being an advertising trendsetter with their edible ad reading: Eat the road. Seriously, eat it. Offering a page constructed of glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine. Maybe not the best tasting thing, but I suppose it won't kill you.
Also from Volkswagen is their new Beetle's Happy Pills campaign.
This one reads: Instant cure for cynicism.
WonderBra has an ad out where you can tighten a bra and give a little extra lift in the middle of your reading.
While this next ad is a bit disturbing, I find it oddly hilarious. A fertility clinic in Australia created this ad that causes the pages in a magazine to stick together. Once pulled apart a sexy lady in minimal clothing is exposed with a heading reading "Don't waste your sperm" (instead donate to the sperm bank).
Here are some others:
Pringles Hot and Spicy: Balloon
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