In what was a rather long and drawn out acquisition, Comcast
took over primary ownership in NBCUniversal officially in 2011. The company now
boasts 2 separate ventures. The first being the widely hated Xfinity, formerly
Comcast Cable, that encompasses high-speed Internet, video, and voice services.
The second and more recent venture being its operations of NBCUniversal.
Including stations such as USA, Bravo, and E!, NBCUniversal is one of the
world’s largest entertainment companies.
In a rather confusing maneuver, Comcast has assumed the NBC
peacock as their own in their latest logo redesign. This leads anybody who sees
it to think, “NBC Comcast? That’s odd.” And further more to take negative
experiences with the Comcast name and associate them with the beloved NBC
channel.
I haven’t quite been able to wrap my head around how this
move could be strategically beneficial. You would think they would want to keep
the names and brands separate thus preserving their respective images and what
each stands for. The NBC peacock should stand for entertainment as it always
has. Now it just feels like it was abused and stands defeated. Poor guy.
